Cookie Policy

Support Design AB uses so-called cookies on our website. A cookie is a text file that is sent from a website to your browser. The cookie is sometimes used to collect information that is considered personal data, such as IP address and information related to your device (operating system, browser, etc.). Support Design AB cannot identify you personally, but only the browser installed on your computer and which you use when visiting the website in question.

Some cookies are necessary for our website to work. These are cookies that separate users on the site during a visit or that keep track of the items you have placed in your shopping basket during your visit. Other cookies are only set if you have given your consent. These are cookies for analytics and marketing purposes. You can change your cookie settings here.

First-party & third-party cookies

Cookies are usually categorised based on their origin and on whether or not they are used for a long period of time. To begin with, cookies can either be sent to you from the website you are visiting (known as a first-party cookie) or from another organisation that provides services to the website in question, such as an analytics and statistics company (known as a third-party cookie).

Session & persistent cookies

Cookies can be further divided into session cookies and persistent cookies. A session cookie is sent to your computer to allow the web pages to function properly during your visit and is not stored on your computer but is deleted and disappears when you close your browser. Support Design AB uses both session cookies and persistent cookies on our website. Both types of cookies are mainly needed for the functionality of our services, to help us improve our delivery of products and services, to provide you with additional functionality or to help us target relevant and tailored advertisements to you.

Third party services on our website

We have implemented third-party services on our website for functional, analytical and marketing purposes.

Facebook pixel and Facebook Conversion Tracking
We use the Facebook pixel for remarketing purposes to be able to contact you again within 180 days. This allows us to show interest-based ads ("Facebook ads") to users of the website when they visit the social network "Facebook" or other websites that also use this tool. In this way, we drive interest to display ads that are of interest to you to make our website or offers more interesting to you.

We also use the Facebook Pixel to ensure that our Facebook ads match users' interest. Using the Facebook pixel, we can track the effectiveness of Facebook ads for statistical and market research purposes by seeing if users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

Your browser will automatically create a direct connection to the Facebook server once you have consented to the use of cookies from facebook. Through the integration of the Facebook pixel, Facebook receives information that you have visited our website or clicked on an advertisement from us. If you are registered with a Facebook service, Facebook can link the visit to your account.

The processing of this data by Facebook takes place within the framework of Facebook's data policy. Specific information and details about the Facebook Pixel and its functionality can also be found in the Facebook help area.

Recipient:
We are joint data controllers with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (Facebook) for the collection and transmission of data. This is for the following purposes:
- Creation of personalised or appropriate advertisements, and to optimise them
- Delivery of commercial and transactional messages (e.g. via Messenger)
The following processes are therefore not covered by the joint personal data liability:
- Processes that take place after collection and transmission, which are the responsibility of Facebook.
- The preparation of reports and analyses in aggregated and anonymised form, carried out by Facebook as data processor and therefore under our responsibility.

The contact details of the controller and further information on how Facebook processes personal data, including the legal basis and further information on the rights of data subjects can be found here: https://www.facebook.com/about/privacy.

Erasure/Recall:
You can disable Facebook via the Cookie settings . Users who are logged in to Facebook can deactivate the function here: https://www.facebook.com/adpreferences/ad_settings/?entry_product=account_settings_menu

Cookie lifetime: up to 180 days after last interaction (this only applies to cookies set by this website)

Google analytics

Our website uses Google Analytics, a service provided by Google Ireland Ltd. (Google). Google Analytics uses cookies, which are stored on your device and enable analysis of how you use our website. The information on your use is normally transferred to Google's servers in the USA and stored there.

Google will use this information on our behalf to analyse your use of this website and to compile reports on website activity and provide additional services related to website and internet usage.

We use Google Analytics to analyse and improve the use of our website. We may use the statistics obtained to improve our offer and make it more interesting for you as a user. In addition, we obtain information about the functionality of our website (for example, to detect navigation problems).

In the configuration of Google Analytics, we ensured that Google receives this data as a processor and therefore may not use this data for its own purposes

Recipient:
Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Google Analytics Terms of Use: https://marketingplatform.google.com/about/analytics/terms/se/
Overview of Google's Security Policy: https://support.google.com/analytics/answer/6004245?hl=se
Google Privacy and Terms of Service.
https://policies.google.com/privacy?hl=se

Etching:
You can disable Google Analytics via the Cookie settings . You can also prevent the storage of cookies by changing the cookie settings in your browser. In addition, you can prevent Google from recording data related to your use of the website by downloading and installing the browser plug-in available at https://tools.google.com/dlpage/gaoptout?hl=se

Cookie lifetime: up to 12 months (this only applies to cookies set by this website)

Maximum data storage time: up to 26 months.

Hotjar

We use Hotjar to optimise our website. Hotjar is a service that helps us understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click on, what users do and don't like, etc.) and this allows us to build and maintain our website with this user feedback.

Hotjar uses cookies and other technologies to collect data about our users' behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only) and the preferred language used to view our website.

Hotjar is our data processor and stores this information in a pseudonymised user profile. Hotjar is contractually prohibited from selling any of the data collected on our behalf. Read more about Hotjar's processing here: https://help.hotjar.com/hc/en-us/sections/115003180467-Data-Privacy

Erasure/Recall:
You can disable Hotjar via the Cookie settings

Cookie lifetime: 12 months.

Linkedin

We use LinkedIn Conversion Tracking and Insight Tag. The LinkedIn Insight Tag is a piece of JavaScript code that we have added to our websites to enable in-depth campaign reporting and to help us gain valuable insights about our website visitors. We use the LinkedIn Insight Tag to track conversions, retarget site visitors, and gain additional insights about who is interacting with our LinkedIn ads.

The LinkedIn Insight tag enables the collection of metadata such as IP address information, timestamps and events such as page views. All data is encrypted. The LinkedIn browser cookie is stored in a visitor's browser until they delete the cookie or the cookie expires.

Recipient
LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Privacy Policy: https://www.linkedin.com/legal/privacy-policy

Deletion/revocation: you can disable LinkedIn via the Cookie settings . You can prevent LinkedIn from analyzing your usage behavior and from displaying interest-based recommendations at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Cookie lifetime: 6 months, there is a rolling six-month expiry date from the last time the visitor's browser loaded the insight tag

Mailchimp

We have implemented a service from Mailchimp that synchronises customer data from our website with our email marketing.

WooCommerse/Jetpack / WordPress.com

Google reCaptcha

Our website uses Google reCAPTCHA v3 in some forms to avoid them being filled in by automated programs or bots. This helps us to keep the site secure and to avoid spam, which is a legitimate interest of ours.

Recipient
The data collected is hardware and software information. The information is sent to Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Further information is available in Google's privacy policy: https://policies.google.com/privacy

Erasure/Cancellation:
You can disable Google reCaptcha via the Cookie settings

Cookie lifetime: up to 24 months.

Contact us for more information:
Support Design AB - organization number 556595-6397
Brårudsallén 6
686 33 Sunne
support@supportdesign.se